The role of graphic design in your content creation
Traditional print advertising relied heavily on the use of graphic design to help bring unity and sparkle to their work. With the digital age upon us, you may be surprised to learn that graphic design- just like copywriting- is still as critical to your successful content creation as ever.
It comes as no surprise that visuals matter in advertising. They grab attention, and drive engagement with it. After all, what sort of content do you interact with in your free time? We’re betting it’s a clever, provocative or interesting visual or two that’s gotten you hooked on something you maybe didn’t intend to consume!
Does colour, font and tone really matter?
Just consider the power of colour and even typography (fonts) in shaping your first impressions of a company. Do they use cool, soothing pastels and soft, rounded fonts? You’ll probably walk away with the impression they’re in the childhood care or the beauty industry, wouldn’t you? Something where warmth, comfort and softness are the name of the game.