ENHANCING traditional marketing practices, content marketing strives to create content in all its forms that will continue to generate interest for longer periods of time than once-off announcements. This involves creating content around a brand that talks about issues, traits and other items of interest linked to the brand, but does not take a hard-sell approach.

Creating blog posts, e-mail newsletters, online videos, podcasts and slide shows to share with your potential customers all form part of a content marketing strategy. Pushing this relevant and timeous content out to potential customers on social media is an ideal way to disseminate this information once compiled. Customers will naturally share relevant and compelling content across your networks, creating an informed and loyal group of customers.

No matter what the format, content marketing provides content that customers want, in exchange for attention. This is what separates content marketing from traditional advertising.

CREATING an active relationship between a brand and its customers has been made immeasurably easier with the development of various social media channels in recent years. A brand’s marketing team no longer owns the brand’s message in its entirety with the emergence of review sites, blogs, video channels, micro-blogging sites and more. Consumers have countless means to share their immediate thoughts about a brand experience and its important to understand how this can work to the advantage of your brand.

An individual’s experience with your brand can have wide-reaching implications on potential customers but brands also now have the opportunity to engage with consumers in new and exciting ways. A business can now turn a casual visitor into an informed buyer.

By creating conversation in and around qualified threads of a discussion or trend. Twitter has the ability to bring a new dimension to conversations, we are now able to infiltrate a conversation about a subject or trend that brings your brand closer to a new and yet identified target audience.

Having a presence on social media as a business is fast becoming a necessity, using these tools to gain better insight into your customer base and what messaging is working for your brand. Major social media sites allow brands to garner impressive and loyal followings, establishing online communities ready to engage and share your content. Social media is also becoming increasingly important for website optimization as search engines increase their focus on social signals as factors for how high a website will rank in search results.

INCLUDING an online marketing campaign is integral to a business’s overall online marketing strategy. An online marketing campaign aims to reach as many potential customers as possible while keeping your current client base involved and engaged.

Determining a campaign’s objectives and target audience is the start of this online marketing initiative. After this, a plan is compiled that calls for creative innovation and measurable results. A mix of platforms will be used and are important in influencing the outcome of the campaign and its overall objectives.

CREATIVE DESIGN to improve your online brand image across digital platforms in a necessity. Zebra 360 Online’s design team is able to assist with engaging design that will enhance you brand’s look across social media platforms, online advertising spaces and e-mail newsletters.

BY CREATING a lead generation strategy that compliments our clients’ businesses, we are able to align online marketing efforts with real lead generation opportunities. Through the use of various online platforms, Zebra 360 Online will drive targeted leads and create more engaging lead acquisition opportunities for your sales team.

The creation of an online sale funnel will also further conversion of these sales lead by helping determine the best process to manage new leads and turn them into actual business for each of our clients.