Let Everlytic Boost your Bottom Line
If you’ve been following our helpful tips here on the Zebra 360 Digital Marketing Agency blog, then you already know that email marketing is one of the most effective digital marketing methods you have at your fingertips- and one of the most neglected! With the help of our team of whizz kids (and our friends at Everlytic), it’s time to make 2023 the year you achieve your online marketing goals- it couldn’t be simpler!
Best ROI You’ll Find
ROI, or return on investment, is one of the most important ways to evaluate how well your marketing efforts are working for you. A smart, well-crafted email marketing campaign can net you a juicy R44 for every R1 you spend. Sound good? Of course, it does! But it’s not a matter of simply firing spam-like emails off and hoping for the best. You need to be an active participant in your marketing goals, tuning and refining at each step of the journey.
Luckily, you don’t need to go it alone. With Zebra 360 Digital Marketing and Everlytic to help, you can soon be reaping the rewards of that fantastic ROI. Everlytic has even created the Everlytic Growth Journey to help you learn the tools you need to master email marketing like a pro.
It starts, of course, by understanding how to ethically and productively manage bulk communications like emails rich in great copy, perfect design, and moral management of the data at your fingertips. From there, you need to master how to personalise your emails to create better user engagement and boost your sales and brand representation.
The Basics of Personalisation
In a nutshell, personalisation means tailoring the emails you send to better suit what interests the customer. You’ll need great data to make those decisions, so don’t forget that! Did you know that many consumers will only interact with businesses that offer personalised messages that interest them? It’s becoming a global standard of service, so this is something you need to have on your radar.
With that comes, of course, boosted engagement and better results. From better open rates to more incredible follow-through, personalised messaging is the way to increase sales. Customers like to be recognised by name and have products and services relevant to them recommended.
Luckily, with tools like those on offer from Everlytic, this doesn’t mean writing everything in by hand! You can automate specific areas of your messaging to tailor them to parts of your client list, based on the data you already have. Very few bulk messaging platforms allow this careful balance of personalisation and automation, so it’s worth bearing in mind.
The Zebra 360 Digital Marketing Agency team knows that exploring these features, testing them, and finding the perfect balance for your business can be overwhelming. Luckily, with the tools from Everyltic (and our marketing whizz kids) on your side, the journey to sophisticated personalised email marketing campaigns that boost your ROI needn’t be a headache- just get in touch with us, and we’ll help you achieve your 2023 digital marketing goals seamlessly!