Finding new direct revenue for your Hotel
Google Hotel Ads and Meta search
Ever thought how does the OTA’s get their rates to appear under YOUR hotel search on Google. Well its all to do with Google Hotel Ads, the OTA’s link their rates to Google Hotel ads and therefore their ads appear under the contracted hotels.
In many cases these rates are lower than the properties Rack Rates that are available through the hotels website directly.
This is lost revenue for you. Direct business generates a higher REVPAR and could make the difference to your bottom line.
So, the question is how can you compete with the OTA’s, well, through Google Hotels. How do you that, through your property management system.
If you are using a well known property management system that includes channel management, the chances are that they can help you set this up and link it to Google Hotels.
The question then is, NOW WHAT, well that’s when you need to set up a Google Ads account and start running ads. Anyone searching for a hotel that fits your Keywords will trigger one of your ads and your rates will now appear under your property description on the right.
Now you are ready to compete directly with the OTA’s and start getting direct business at a realistic rate. Not the heavy discounts the OTA’s ask for.
If you need help either setting up Google Hotel or advertising through the search engines then ZEBRA 360 can help.
DO YOU KNOW THAT 80% OF ALL TRAVEL BOOKING START ONLINE THROUGH THE SEARCH ENGINES.
Contact us for more details on our HOTEL DIGITAL MARKETING Packages.