Getting started with Google My Business is straightforward, but you may be wondering why you need this service.
Appear on Google Search and help customers find your business location
When prospective customers are looking for local businesses like yours on Google, they are generally ready to make a purchase. This means that it is imperative your business appears in their search results with an accurate location and other info. According to Hubspot, 50% of people who conduct a local search, for example ‘seafood restaurant near me’, make a visit to a business that day. Google also revealed that ‘near me’ searches increased by 150% in 2018.
Google My Business improves your SEO
SEO, or search engine optimisation, is the process of boosting your website’s position in search engine results pages with organic web traffic and other ranking factors. Having a Google My Business listing is one of the main drivers of local SEO success, helping customers not only to find your physical location but discover your website too. Put simply, Google My Business will help your website’s visibility.
You can update useful information
Your Google My Business listing is a place where potential customers can find out important information about your business. This includes contact details, opening hours and your web address. It is important to keep all this data up to date through your Google My Business dashboard.
You can post photos and videos that represent your business
Your listing includes the option to post photos of your business, and even video. According to Google, businesses with photos see 35% more clicks to their website than those without. You can upload a profile picture, a cover photo and various other shots of your business to make your listing as engaging as possible. Short videos can also increase engagement and make your profile stand out.
Users can post reviews
Google My Business can help you manage your reputation by letting you invite and respond to reviews. Unbiased reviews by the public can give potential new customers a valuable insight into your business. Responding to each review you receive is crucial as this will encourage others to post reviews as well as demonstrating your commitment to good service.
You can add a booking service to your Knowledge Graph – this useful action button allows you to take bookings, appointments or reservations. Working with Google’s partners, you can now have your product booked directly from the Knowledge Graph.