Google Indexing Speed: What Affects Your Results?
When it comes to Search engine optimization, a slow loading speed will affect your overall search ranking. Luckily, there’s a lot you can do to ensure you get the best possible indexing speed for your site, no matter the size. Today, the Zebra 360 Digital Marketing Agency team shares some tips and tricks everyone should know about site indexing, and how to maximise your Google experience.
Quality and Popularity
As the Google search engine experience has evolved, one thing has become clear- they want to encourage quality content. Do you remember the days when the best ‘SEO strategy’ was simply stuffing a page full of your random keywords? Those days are long gone. And Google’s inner team is open about quality being a key component of indexing speed. Hand in hand with that idea comes the popularity of your site, and how often it is already visited. Which makes sense- they prioritise what people want to see.
But defining ‘high-quality content’ is always tricky. It’s not just about the text you’re using, although that plays an important role, too. Your website layout, load speeds, design, and the way you handle meta tags and images on the site will all play a role, too. In short, it is essential you provide a positive user experience if you want to see the fastest indexing possible.
Boosting Popularity via Social Sites
So that addresses quality- but how do you boost popularity if you need it before you get properly indexed? Luckily, we have social media marketing to help. A few well-timed social media promotions could be the key you need to get people interacting with your site and boost your popularity profile. The more ‘visible’ your site is online, the more Google indexing will prioritise it. You can also work on factors like backlinking, or external website links that lead back to yours. But not any backlink will do- you want authoritative and high-quality websites interacting with your content, thereby endorsing your own content as reliable and authoritative. Plus, it’s great for SEO too. This is why any digital marketing plan needs to be a cohesive and forward-thinking part of your overall online marketing efforts, boosting and being boosted in turn.
Of course, both these critical Google indexing factors are ultimately affected by the quality of your SEO, too. Technical SEO can be intimidating, but it boils down to a few key things. Your site needs:
- A logical site structure that aids navigation and assists search engine crawlers
- Internal links that lead logically through related portions of your site.
- Optimised URLS that offer clear descriptions of the contained content.
While Google Indexing will always be something of a ‘hurry up and wait’ experience, if you work on these three critical factors, you’re sure to see an uptick in your indexing speed. If you don’t know where to start with optimising these factors, feel free to reach out to the Zebra 360 Digital Marketing Agency team today to get started.