Generate LinkedIn Leads Like a Pro
If you need to create fast, easy leads from LinkedIn posts, look no further. Today the Zebra 360 Digital Marketing Agency team have assembled a simple guide to Linkedin lead generation without coming over as spammy or low-quality.
Optimise your LinkedIn Profile
It all starts with a great page that presents easy ways to action your helpful content and helps encourage lead conversion. Your LinkedIn profile is your first impression on potential leads, so make sure it presents you in the best possible light. Use a professional headshot, a clear headline, and a well-written summary that highlights your skills and expertise. If members of your team are using personal pages to help push your business, ensure they have ‘creator mode’ turned on. This allows others to follow them without having to send a personal link.
For LinkedIn company pages, ensure you have the same professional images and clear copy. Consider adding a button with a clear CTA to the page, allowing users to move forward in the lead-generation funnel with ease. Buttons also allow you to add a lead form without the user having to click away from the page- and the easier it is to stay within your funnel, the better the results. Make sure you have the lead collection option enabled.
Play to Your Target Audience
As with all social media marketing, it pays to know who you’re trying to get leads from. Make smart use of your audience demographics and buyer personas to create compelling content that speaks to their needs. Given LinkedIn’s specific setup, this means knowing at what level of the corporate hierarchy you’re wanting to attract attention (i.e departments, industries, and job titles as well as seniority). Pay attention to location and region, too. Then make sure you are addressing their pain points and offering goals and solutions your services can help them achieve. Then share valuable content that is relevant to your target audience. This can include blog posts, articles, videos, and infographics. Your content should be informative and helpful, rather than promotional. Connect with people in your target audience and industry. Use LinkedIn’s search filters to find potential leads based on location, job title, and other relevant criteria.
Use the LinkedIn Company Page (or Creator) Analytics to help you see who is already engaging with your content and what generates the most interest. And don’t forget that LinkedIn Ads can help you target specific audiences and generate leads quickly. You can create Sponsored Content, Sponsored InMail, and other types of ads to reach your target audience. LinkedIn Sales Navigator is a paid tool that provides advanced lead search and filtering options. It also allows you to save leads and accounts and get real-time insights into their activities on LinkedIn.
Have a Plan
Rather than hoping for the best, you need a solid content plan to help you nurture prospects. Make sure you aren’t only focusing on entertaining your sales funnel, but also people in the ‘consideration’ stage- demonstrate how your product helps customers, answer high-level questions, and help develop the mid-stages of your sales funnel too. The key is to build yourself as an industry expert and establish trust. Don’t forget to use their tools- like carousels, documents, and articles- to help make this part of your job easier. Also make sure that your team members are part of the plan, and guide them as to how to boost your organisation’s visibility instead of hoping it just happens organically. Offer valuable resources such as ebooks, whitepapers, and webinars to your target audience. This can help you capture their contact information and generate leads.
With LinkedIn events, you can provide great value for your audience as well as focusing on those middle-of-funnel prospects and moving them toward the next step in the customer journey. Engage with your audience (as your company, not an individual) by commenting on their posts, sharing their content, and participating in LinkedIn groups. This can help you build relationships and establish yourself as a thought leader in your industry. And don’t forget that once you have generated leads, follow up with them promptly. Personalise your outreach and offer solutions to their specific pain points.
By implementing these tips, you can generate leads on LinkedIn much more quickly and easily. Remember to focus on building relationships and providing value to your audience, and you will see success in your lead generation efforts! And if you need any help in building a cohesive plan for your LinkedIn marketing, the experts on the Zebra 360 Digital Marketing Agency team are always on-hand to help, so don’t be shy- reach out to us today.