2023 Social Media Marketing Trends Everyone Should Know

To remain relevant in an ever-shifting marketplace, you need to stay up-to-date and ensure you’re hitting all the benchmarks that will help your social media marketing efforts yield the maximum ROI possible. Social media marketing trends come and go, and need to be considered when creating your content. Today the Zebra 360 Digital Marketing Agency gurus outline some of the hottest 2023 trends you should know- which will you work on first?

Embrace Short-Form Video

This one has been big for a while, and it’s not going away anytime soon. We’re seeing more and more platforms place a strong algorithmic focus on short-form video content. Live content is also seeing a heyday right now, too. The only platform where this isn’t the case is Linked-In, where we’re seeing a decrease in video engagement.

That doesn’t mean you should make short-form videos just because. A badly made or poorly targeted piece will be more of a hindrance than a help. But finding a way to make it work for your niche is just smart. Especially if you are on FaceBook, which is currently trending heavily to video content. In fact, the newer introduction of vertical film shorts means you can experiment with both these and reels, to see which work best for you.

Engage with Fans

Another one that should already be on your radar is proactive, meaningful audience engagement. It’s the number 1 way to see to it that your content converts for you. Remember- the key to social media marketing is that people don’t want to be marketed at. They want to feel that their voice is heard, and that the brands they support care for their presence in the client stable. It’s not your follower numbers that will influence your balance sheet, but the number of conversions you make. And that will hinge on how proactive you are interacting with your client’s and potential client’s needs. Keep your brand experience, not just your brand profile in mind, and watch your ROI soar.

Additionally, in rough economic times, building trust in your brand is the way to encourage people to risk spending with you. Keep it real, rather than focusing on perfection.

Expect AI

AI is everywhere at the moment, and will be a big talking point in 2023. It has the potential to revolutionize how we generate all forms of content, especially regarding tailoring your content to a target audience.

So far, so good. But this model will also make it exponentially harder to generate content that stands out from the crowd. The need for an effective personal brand will be stronger than ever- and don’t expect AI to do it all for you.


Social media platforms, like trends, come and go. For many brands, 2022 was the year where Twitter was jettisoned, finding the changes on the platform incompatible with their mission, ideals, and purpose. Likewise, we’ve seen FaceBook move from its inception demographics- young, hip university students- to catering mostly to 40+ years old. So there’s no such thing as picking one strategy and sticking with it for years. Currently Linked-In and TikTok are primary social media focuses, and it’s worth considering if your brand should be there too.

DM It or Die

Ok, that’s a slight exaggeration! However, we’ve seen platforms like FaceBook vastly improve their direct messaging systems in the last few years. With an increase in message volume comes the potential to grow revenue- but only if you’re responsive and have a plan in place to ensure these needs are met. Plus, there’s a wonderful opportunity to boost your User Generated Content from this channel, too.

The Death of Repeats

Remember when we saw everyone (and possibly their dog) talking while putting on makeup? That’s a trend that’s dying. Seeing 10 nearly identical takes on the same trend is no longer a shortcut to popularity or widespread appeal. Merely following a trend others started leaves your brand with no room to express itself or what makes you special. 2023 will be about original content that doesn’t feel curated and staged to perfection, but instead authentic and real.

While the fundamentals of strong marketing haven’t changed, knowing how to reinvent your personal connection to what your making has. With your eye on these key 2023 social media marketing trends, you can keep your content relevant and worth sharing. And remember, if you don’t know where to start, then the Zebra 360 Digital Marketing Agency is here to help!